Freshmore: Revolutionizing Edible Mushrooms

Shanghai Finc Bio-Tech's Innovative Cultivation Breakthrough

Discover how Shanghai Finc Bio-Tech Inc. has transformed the agricultural landscape with its groundbreaking Shiitake mushroom cultivation, leading to the development of new edible mushroom varieties that promise enhanced flavor and nutritional value.

The story of Freshmore begins with a visionary investment team in 2000, determined to make a significant contribution to the agricultural industry. Their collaborative efforts with scientists led to a pioneering breakthrough in the industrial cultivation of Shiitake mushrooms in China. This success not only solidified their market presence but also paved the way for further scientific exploration and advancements in the field.

What sets Freshmore apart are its unique edible mushroom varieties, finc-B-8031 and finc-W-247, known as the Crab Mushroom and White Jade Mushroom. These varieties are the fruits of Shanghai Finc Bio-Tech's independent research and development, utilizing a combination of conventional and molecular-assisted breeding techniques to achieve their distinct properties.

The realization of Freshmore's products is a testament to the meticulous research and development process that prioritizes market demands. The team's dedication to breeding experiments and strain testing resulted in the selection of strains that not only meet aesthetic and taste preferences but also align with cost-effective, large-scale cultivation.

With a variety of packaging options tailored to different market needs, Freshmore ensures its products are accessible and convenient for consumers. The technical specifications of the packaging are carefully designed to maintain the freshness and quality of the mushrooms, reflecting the brand's commitment to excellence.

Freshmore's approach to sustainability is evident in its use of organic agricultural waste as raw materials for mushroom production. This eco-friendly method aligns with the brand's dedication to sustainable development and responsible resource utilization. Furthermore, the intelligent factory system implemented by Shanghai Finc Bio-Tech enhances production transparency and efficiency, showcasing the brand's innovative edge.

The challenges overcome in the development of Freshmore's Crab Meat Mushroom and White Jade Mushroom are noteworthy. The team's focus on enhancing the mushrooms' texture, flavor absorption, and nutritional content, particularly the rare inclusion of vitamin D, underscores their commitment to delivering a superior culinary experience that is both healthy and sustainable.

Shanghai Finc Bio-Tech's Freshmore project has not only set a new standard for the edible mushroom industry but has also been recognized with the prestigious Golden A' Design Award in the Food, Beverage and Culinary Arts Design category for 2024. This accolade is a testament to the exceptional quality and innovation embodied in the Freshmore brand, marking it as a leader in advancing the art and science of food design.


Project Details and Credits

Project Designers: Yang Liao
Image Credits: Quanquan Chen
Project Team Members: Quanquan Chen, Yang Liao
Project Name: Freshmore
Project Client: SHANGHAI FINC BIO-TECH INC.


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